Content Machine by Dan Norris
Content Machine written by Dan Norris, outlines a strategy for using content marketing to build a 7 figure business with zero advertising. Achieved by teaching the fundamentals of content marketing.
How to create great content and how to stand out from the crowd. Also, it simplifies the otherwise challenging process of creating content with impact.
Because the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content.
The Author shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years. Amazingly, spending only $181.23 on advertising.
The lessons learned form a framework for building businesses and scaling content marketing. This is documented throughout Content Machine in terms any entrepreneur can understand.
The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world built their audience.
As a matter of fact, you will find downloads and frameworks to help the reader with every aspect of content marketing. These Include everything from idea generation, to writing guidelines, along with hiring and scaling a content team.
In addition, wether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve.